Leveraging a little humor helped Screaming Baby build an emotional connection that has it’s core consumer talking, smiling and enjoying it’s new line of home spun chili.
Launching a new food brand can be a challenge. Screaming Baby Foods had a great story to tell, a name that stopped consumers and growing requests from friends craving more of this homemade chili. The time was right to transitionfrom kitchen to shelf. The new package design leverages humorous photography that is a creative play off of the three degrees of hotness. The packaging structure and labeling support it’s homespun appeal.