Founded on the simple belief that to be healthy you have to eat healthy, the Flackers Brand was craving a brand refresh that could help drive sales by appealing to a broader consumer base of savvy health food enthusiasts. We delivered. The health benefits of the organic flax seed crackers were promoted by bringing the nutritional bar top and center, while the natural burlap texture quickly connects with the health-conscious shopper. Flavor cues were also elevated with new photography, the addition of a serving suggestion and a color bar to differentiate the flavor offerings. With a 200% increase in sales, eating healthy is also great for business!