BOOM ISLAND
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HEALTHY GROWTH

Target wanted to create an addition to their private label food collection that would take the guesswork out of eating right. We responded with Simply Balanced, a new premium brand built around good nutrition that’s still budget friendly. From start to finish, we took on the naming and design ideation as well as the rollout and production of more than 70 products. To top it all off, we paired the striking design with an innovative nutrition labeling system that’s now the envy of the industry.

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